We are hiring! – Marketing Coordinator Role

We are hiring! – Marketing Coordinator Role

Job title:  Marketing Coordinator

Salary: £32k-£36k/yr

Mode of working: potential for remote or hybrid working

Location: Bristol or Aberdeen

Reporting line:  Head of Partnerships and Marketing

Hours: 37.5 hours

Role overview: Inductosense develops and manufactures corrosion monitoring technology. The technology has been successfully deployed on a global scale and the company is now scaling to take advantage of the huge number of opportunities across a range of markets.

The Marketing Coordinator is a new role. This is an exciting opportunity for a candidate with a passion for marketing and all things digital to apply their skills and knowledge within an ambitious technology start-up.

 

Duties and Responsibilities:

Strategy & Vision

  • Development of marketing plans in line with the marketing strategy and company objectives
  • Work closely with partner marketing teams to deliver collaborative marketing activities
  • Gather market intelligence and provide actionable insights on market, competitor and customer research.

Brand

  • Ownership of brand and corporate identity, including creation and publication of all marketing material for internal and external stakeholders
  • Content development – working with the team to create new and regular content, press releases, blog posts, awards entries and website content
  • Change management, including new product launches and distribution of current internal and external literature.

Digital

  • Oversee website upgrade, manage external web designer.
  • Responsible for SEO, ongoing analysis and performance reporting.
  • Responsible for Social Media channels and content development
  • Monthly reporting on success of digital activities, quantifying new leads.

Events

  • Identify relevant events/trade shows in accordance with budget
  • Planning and delivery of exhibitions, trade shows, webinars and external events.
  • Responsible for data capture and follow up activities.
  • Attend events – develop knowledge of the product, comfortably demonstrate technology features and benefits to customers
  • Monthly reporting on success of event activities, quantifying and new leads.

 

Database & CRM

  • Serve as a super user for a variety of software and tools: company CRM, enquiry mailbox, iDART software and social media channels.
  • Maintain CRM enquiries board and customer information
  • Develop and deliver associated training materials.
  • Create channels for internal communications

 

Requirements:

  • Minimum of at least 2 years of experience in a marketing role
  • Business development experience
  • Relevant target industry knowledge
  • Confident, creative, dynamic personality
  • Strong interpersonal skills, ability to effectively communicate, both written and verbally.
  • Motivated self-starter with strong attention to detail
  • Excited by the environment a start-up presents, willingness to travel periodically
  • Degree qualified
  • Understanding of B2B marketing
  • Experience in international marketing strategies

 

To apply please send a copy of your CV and cover letter to info@inductosense.com

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